The Ripple Effect of Taking Action
How Numi Organic Tea doubled down on their climate commitments and empowered consumers to do the same.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Jump to a section
Oops! Something went wrong while submitting the form.
June 14, 2024
Numi Organic Tea Takes Climate Action
Numi Organic Tea is a leading consumer goods brand that offers an assortment of organic and fair trade certified teas and botanical products. Founded in 1999, by brother and sister, Ahmed Rahim and Reem Hassani, Numi Organic Tea is an award-winning social enterprise and founding B Corp.
Numi's Sustainability Goals
Social responsibility is at the heart of everything Numi does and that is born out in the way they do business as one of the leading purchasers of organic, Fair Trade CertifiedTM teas to the investments they’ve made in plant-based, compostable and sustainable packaging and Carbon Neutral certification. Additionally, through the Numi Foundation in 2012, where they have implemented a number of community development projects both locally and internationally.
How Numi worked with Planet FWD
In order to truly understand their impact to the world and then how to reduce it, Numi needed a partner who would be able to dive into the agricultural depths of their supply chain to gain an accurate understanding of their carbon footprint from farm to cup. Planet FWD was able to conduct cradle-to-grave Life Cycle Assessments for their products to determine the average carbon footprint across all their teas and botanical products. Each stage of the supply chain was measured and communicated to customers. Going above and beyond, Numi not only shared details online, but even added a Carbon Footprint Label to every box of tea:
Numi was then able to measure the impact of sustainability initiatives such as regenerative sourcing and plant-based packaging, which it could then share with their customers to empower them to make sustainable choices with their purchasing power, as well as at home - such as
Taking Climate Action
By measuring its footprint and pursuing impactful emissions reductions, Numi was able to pursue a Carbon Neutral Certification with Climate Neutral. Using its work with Planet FWD, Numi was able to showcase the actions it was taking. Most notably is the ripple effect it has had within the CPG industry through to retailers and consumers. Being one of the first brands to label emissions on their package in the US inspired many brands to follow suit, educated consumers and inspired individual action, and garnered top tier press mentions in places like Forbes and industry trade publications, like NOSH and Beverage Industry, for their leadership.
We’re proud to have been able to partner with an inspiring brand such as Numi, who has made the most of this work in creating a full circle change through their brand ecosystem effectively communicating their impact via their website, packaging and beyond, which in turn has brought the brand national and industry recognition.
We’re proud to have been able to partner with an inspiring brand such as Numi, who has made the most of this work in creating a full circle change through their brand ecosystem effectively communicating their impact via their website, packaging and beyond, which in turn has brought the brand national and industry recognition.
Naomi
Head of marketing
Head of marketing
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Consectetur, adipiscing elit, sed do eiusmod tempor incididunt ut lab. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit.
This is an example blog post style
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Sed vulputate odio ut enim. Volutpat sed cras ornare arcu dui. Lorem dolor sed viverra ipsum. Luctus accumsan tortor posuere ac ut consequat semper. Viverra justo nec ultrices dui sapien eget mi proin. Mollis nunc sed id semper risus in hendrerit gravida rutrum. Lacinia quis vel eros donec. Nisi vitae suscipit tellus mauris a diam. Ac orci phasellus egestas tellus rutrum tellus pellentesque eu tincidunt. Morbi quis commodo odio aenean sed adipiscing diam. Urna duis convallis convallis tellus id interdum. Tortor vitae purus faucibus ornare suspendisse sed. Vehicula ipsum a arcu cursus vitae congue. Enim sed faucibus turpis in. Orci eu lobortis elementum nibh tellus molestie nunc non blandit.
Nunc id cursus metus aliquam eleifend mi in. A erat nam at lectus urna duis convallis convallis. Tristique senectus et netus et malesuada fames ac. Id interdum velit laoreet id donec. Egestas dui id ornare arcu odio. Gravida rutrum quisque non tellus orci ac auctor. Malesuada fames ac turpis egestas maecenas pharetra convallis. Ut diam quam nulla porttitor. Eget nunc lobortis mattis aliquam faucibus purus. Aenean sed adipiscing diam donec adipiscing tristique risus nec. Nisi est sit amet facilisis magna etiam tempor orci eu. Tortor posuere ac ut consequat.
“Lorem ipsum dolor sit amet, consectetur adipiscing elit”
<span class="blockquote-wrap">
<strong>Naomi</strong>
Head of marketing
</span>
This is an example blog post style
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Sed vulputate odio ut enim. Volutpat sed cras ornare arcu dui. Lorem dolor sed viverra ipsum. Luctus accumsan tortor posuere ac ut consequat semper. Viverra justo nec ultrices dui sapien eget mi proin. Mollis nunc sed id semper risus in hendrerit gravida rutrum. Lacinia quis vel eros donec. Nisi vitae suscipit tellus mauris a diam. Ac orci phasellus egestas tellus rutrum tellus pellentesque eu tincidunt. Morbi quis commodo odio aenean sed adipiscing diam. Urna duis convallis convallis tellus id interdum. Tortor vitae purus faucibus ornare suspendisse sed. Vehicula ipsum a arcu cursus vitae congue. Enim sed faucibus turpis in. Orci eu lobortis elementum nibh tellus molestie nunc non blandit.
<span class="rtb-protip">
<span class="rtb-protip-title"></span>
<span class="rtb-protip-body">Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim.</span></span>
How to customize formatting for each rich text
- Lorem ipsum dolor sit amet, consectetur adipiscing elit sed do eiusmod
- Lorem ipsum dolor sit amet, consectetur adipiscing elit sed do eiusmod
- Lorem ipsum dolor sit amet, consectetur adipiscing elit sed do eiusmod
- Lorem ipsum dolor sit amet, consectetur adipiscing elit sed do eiusmod
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
- Lorem ipsum dolor sit amet, consectetur adipiscing elit sed do eiusmod
- For static content, just drop it into any page and begin editing. For static content, just drop it into any page and begin editing.
- Lorem ipsum dolor sit amet, consectetur adipiscing
How to customize formatting for each heading
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
