Guide

Sustainability is no longer optional: what retailers want from brands

Want to get on shelf at Walmart, Whole Foods, Sprouts and Target? This valuable resource provides a deep dive into major retailers' sustainability programs, the market trends driving them, and the ways CPG brands can win at retail.

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who should read this:
Sustainability leaders, marketers and communicators

Unleash your hidden advantage for capturing attention on store shelves

Your competitive edge for standing out on retailer shelves could be your climate program.

In a food ecosystem where each player has a role in another's greenhouse gas emissions, retailers are increasingly prioritizing SKUs with reduced carbon footprints as it's imperative they meet their own net zero targets.

From conventional grocery to big box retailers to the natural channel, our guide is your resource to the climate programs incentivizing brands to reduce their emissions.

You'll learn how brands win by contributing to a positive climate impact, selling a higher volume of sustainable products in-store and online, and capturing a loyal base of shoppers.

Naomi
Head of marketing


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