The first step in communicating your climate action is to understand where you're starting from. Our new strategy guide for food & beverage companies steps you through the how-to, from measuring the footprint of your products or company, to making a climate claim on-pack or online.
You've built your brand on your customers' love and trust, and they want to understand your climate impacts and efforts.
Retailers are increasingly favoring SKUs with lower carbon footprints as it's imperative they meet their own net zero targets.
The first step to communicating your climate leadership to these key stakeholders (without greenwashing) is to quantify the footprint of your products or company.
Whether you're 100% dedicated to sustainability initiatives in your role or wearing a second hat, it's critical to have a rigorous, science-backed approach to calculating your footprint before making a climate claim.
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