The Ripple Effect of Taking Action
How Numi Organic Tea doubled down on their climate commitments and empowered consumers to do the same.
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October 4, 2023
Numi Organic Tea Takes Climate Action
Numi Organic Tea is a leading consumer goods brand that offers an assortment of organic and fair trade certified teas and botanical products. Founded in 1999, by brother and sister, Ahmed Rahim and Reem Hassani, Numi Organic Tea is an award-winning social enterprise and founding B Corp.
Numi's Sustainability Goals
Social responsibility is at the heart of everything Numi does and that is born out in the way they do business as one of the leading purchasers of organic, Fair Trade CertifiedTM teas to the investments they’ve made in plant-based, compostable and sustainable packaging and Carbon Neutral certification. Additionally, through the Numi Foundation in 2012, where they have implemented a number of community development projects both locally and internationally.
How Numi worked with Planet FWD
In order to truly understand their impact to the world and then how to reduce it, Numi needed a partner who would be able to dive into the agricultural depths of their supply chain to gain an accurate understanding of their carbon footprint from farm to cup. Planet FWD was able to conduct cradle-to-grave Life Cycle Assessments for their products to determine the average carbon footprint across all their teas and botanical products. Each stage of the supply chain was measured and communicated to customers. Going above and beyond, Numi not only shared details online, but even added a Carbon Footprint Label to every box of tea:
Numi was then able to measure the impact of sustainability initiatives such as regenerative sourcing and plant-based packaging, which it could then share with their customers to empower them to make sustainable choices with their purchasing power, as well as at home - such as
Taking Climate Action
By measuring its footprint and pursuing impactful emissions reductions, Numi was able to pursue a Carbon Neutral Certification with Climate Neutral. Using its work with Planet FWD, Numi was able to showcase the actions it was taking. Most notably is the ripple effect it has had within the CPG industry through to retailers and consumers. Being one of the first brands to label emissions on their package in the US inspired many brands to follow suit, educated consumers and inspired individual action, and garnered top tier press mentions in places like Forbes and industry trade publications, like NOSH and Beverage Industry, for their leadership.
We’re proud to have been able to partner with an inspiring brand such as Numi, who has made the most of this work in creating a full circle change through their brand ecosystem effectively communicating their impact via their website, packaging and beyond, which in turn has brought the brand national and industry recognition.
We’re proud to have been able to partner with an inspiring brand such as Numi, who has made the most of this work in creating a full circle change through their brand ecosystem effectively communicating their impact via their website, packaging and beyond, which in turn has brought the brand national and industry recognition.
Naomi
Head of marketing
Head of marketing
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<strong>Naomi</strong>
Head of marketing
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